Football is forever changing and in recent years with the arrival of foreign coaches, huge pay packets and billionaire owners it's hardly recognisable from the days of Brylcream, Bovril and the Big Match.

The good news is that not everything associated with the beautiful game has been replaced, renewed or re invented. In fact one of the oldest football traditions is actually flourishing in this exciting new age of football.

The match day programme has always been an important part of football tradition, and despite the arrival of websites, big screens and mobile phones it still remains so.

Milton Keynes Dons, like many other football clubs, takes great pride in producing its Official Matchday Magazine and the 84-page publication has proven be to be very popular with fans and local businesses looking to raise their profile.

The Club have many business partners who have discovered that advertising in the programme is not only a great way of boosting brand awareness at a local level, but also enables employees the chance to see the Milton Keynes Dons at the impressive stadiummk. You could even use the free match day season tickets as a reward for your hard-working staff.

MK SEAT is one of many local businesses that have got behind the MK Dons in recent seasons, and staff at the Northfield-based dealership have enjoyed mixing business with pleasure.

Kelvin Garner, Head of Sales at MK SEAT said: "Having the season tickets has enabled to show our appreciation to staff, plus invite important clients to enjoy the action at stadiummk.

"The facilities at stadiummk are first class and the match day experience is hugely enjoyable."

MK Seat's Kelvin Garner has made great use of the season tickets on offer to programme advertisers.

The Official Matchday Programme has proven to be very popular, with the publication achieving record sales during the 2007/08 season. The great news is that with promotion and the expected increase in attendances at UEFA Elite stadium and the arrival of the hotel, arena and other stadium complexes, the Official Match Day Programme will be reaching a much wider audience in 2008/09.

Prices start from £3,000 for a full page advert in every Milton Keynes Dons League 1 fixture.

For full details, please email lee.scriven@mkdons.com